Selling real estate at a fair market price

When a property is sold, it is usually about more than just making a profit. Owners have to pay off an existing loan, buy a new property or move to another region - and the amount of money they ultimately receive is particularly important. A fair market price is therefore the goal right from the start.

Especially in times of personal or political crises, buyers are watching every penny, and for some a property purchase is only possible if they make higher repayments. As a result, prospective buyers have become (even) more critical and pay particular attention to the condition of the property during the sales process, citing defects as arguments for a price reduction. If renovations are then necessary, the selling price will be even lower.

Required: a suitable sales strategy

As the selling owner, you also have to reckon with fewer prospective buyers who are usually not prepared to pay the price you have set. In this case, it quickly becomes a challenge not to sell the property below its value. You need the right sales strategy to get a fair market price.

First carry out a professional valuation

A local real estate professional can help you with this, or will be happy to draw up such a strategy for you - from the first meeting to marketing and price negotiations. The basis of any real estate sales strategy is a professional valuation carried out by an estate agent with experience and knowledge of the local market situation.

Adapt the strategy to the market situation

It may be that you have to give discounts despite a well thought-out pricing strategy. This may be the only way to find a buyer. This is why you need expert negotiating skills, especially if it is an emergency sale or if you have no experience in selling real estate. Your estate agent will achieve a fair market price for you despite a possible discount. They will also know whether a bidding process is an option.

While he takes care of the entire sale process, you have one thing: time. Time to look for a new home, plan your move or other important things. And afterwards, you'll have enough financial leeway for all of this, as your regional sales professional will have achieved a fair market price for your property.

Would you like to sell your property at a fair market price? Would you like advice or do you need a professional valuation? Then contact us. We will be happy to advise you.

Notes

For reasons of better readability, the generic masculine is used in this text. Female and other gender identities are explicitly included where this is necessary for the statement.

Legal notice: This article does not constitute tax or legal advice in individual cases. Please consult a lawyer and/or tax advisor to clarify the facts of your specific individual case.

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