Real estate marketing: The exposé

Despite the current high demand, the exposé is a must in order to achieve a reasonable price when selling a property. Professional estate agents not only rely on advertisements in the well-known online portals, but also create a high-quality exposé for each property.

Real estate agents still do not rely on the fact that an advertisement on online portals will attract enough prospective buyers. Instead, they invest time and effort in creating an appealing exposé for each property. The reason for this is simple. If the property is presented to a high standard, buyers are more willing to pay the appropriate price. Good photos and detailed information clearly demonstrate the value of the property. In addition, a precise description of the property can separate genuine interested parties from bogus ones.

What should be included in a good exposé?

Whether you print it out or present it digitally: The exposé is the presentation area for a property. All the important information is summarized here. From general facts such as the year of construction, selling price and energy consumption to floor plans, vivid descriptions and precise information about the condition and features of the property - ideally, no questions should remain unanswered after reading the brochure.
It goes without saying that it is important to present your property in the best possible light with a professional exposé. Buying a property is not only a rational decision, but is often also characterized by strong emotions. However, euphemistic adjectives such as "high-quality" or "flooded with light" are only useful in a description if they can also be associated with specific features of the property. The actual condition of the property, which also includes possible defects, should be made as clear as possible in the exposé.
Professional photos are known to play a particularly important role in a convincing presentation. The value of a property is judged very differently if well-chosen views and furnishing details are presented in aesthetically pleasing photos than if the pictures still show the washing up in the sink, or if they are dark and blurred so that you can hardly recognize anything.

How to separate the wheat from the chaff

As you can see from the above, a high-quality exposé requires some effort. You have to write texts, take photos, design the pages and, of course, collect all the important documents. This is why private sellers like to skip this step. However, this can have several unpleasant consequences.
Firstly, you fail to convince seriously interested parties of the special advantages of your property. Secondly, especially in times of high demand, it is easy for your mailbox to overflow and you as the owner have no idea who is seriously interested and who just wants to take a look at the properties on offer in the neighborhood.
An exposé is the best strategy for avoiding such real estate tourists and directly addressing real potential buyers. You should use professional photos and informative texts in the advertisement. The task is to provide just enough information to make prospective buyers curious and willing to fill out the contact form in order to receive the exposé. Anyone who has then read this carefully will only view the property if it matches their own search criteria fairly exactly.

If you find it too time-consuming to create a high-quality exposé, simply ask a professional estate agent for help. With many years of experience, a professional estate agent knows exactly what it takes to reach your target group.

Would you like to market your property professionally and achieve the best price? Contact us now. We will be happy to advise you.

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https://de.wikipedia.org/wiki/Immobilie

Legal notice: This article does not constitute tax or legal advice in individual cases. Please consult a lawyer and/or tax advisor to clarify the facts of your specific individual case.

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