Which pricing strategies you can use to negotiate the best price

Determining the value of a property is one thing. Realizing the desired price in a negotiation with the potential buyer is quite another. Is it better to state a price that is too high in order to have a good basis for negotiation or should you rather start small and hope that the prospective buyers will outbid each other?

Before you start price negotiations, it is important that you know exactly how much your property is worth. You should have the value estimated by an expert so that you can defend it confidently in a negotiation. However, you should not use the real value as a basis for negotiation, but rather think about a suitable pricing strategy. Owners often make the mistake of setting the price too high in order to have more room for negotiation. However, this tactic is problematic, as a price that is too high makes the offer appear dubious and deters potential buyers. Demand on the real estate market is currently very high. It is therefore much more advisable to choose a sales price that is below the real value and thus encourage various prospective buyers to bid. Alternatively, you can also opt for the moderate price strategy. This is only just above the real value and is therefore perceived as fair. This strategy leads to a short negotiation period and a sales price that both parties are satisfied with in the end.

As in any negotiation, it is also important to appear confident when negotiating the price of a property. Customers often specifically point out the defects in your property and hope to achieve a lower price as a result. You should therefore be aware of all possible weaknesses and deal with them openly from the outset. This will make it clear that you have already taken these defects into account in your price calculation.

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