How to create the perfect exposé

With a professional exposé, the chances of getting a good a good price and save on viewing appointments. Private sellers often miss out on money because errors in the potential buyers due to mistakes in the exposé. With the following tips create your perfect exposé.

If you have not commissioned an estate agent to sell your home but - perhaps because of your own professional experience experience in business life - feel up to this project yourself, you should start with the design of a successful exposé. Here visual aspects play a major role here, because the eye is what gives the first impression. And this depends on a good layout and good photos of your property. In addition, the information about the property is also important. The more informative these are, the more questions from potential buyers are already answered before the viewing and may also decide whether the potential buyer is interested in your property or not. interested in your property or not. Even if many owners are satisfied with even if many owners have strong feelings about their home after living in it for decades, these are of no interest to prospective buyers. Potential buyers are more interested in the location of the property, how many square meters available for living and whether it has a garage.

Before you create your exposé, you should think about which target group your property is aimed at. What is important to this target group important to this target group? How can you address them most successfully? You should then the layout of the exposé. DIN A4 is the usual format. It should should be clearly structured and easy to read. Limit yourself to the essentials. Key points are well suited for this.

You should make the advantages of your property over other properties make clear: is there a special view, is the house in a very nice location in a very beautiful location, is it particularly old, does it have special structural special features?

Your exposé should contain the following:

• Property description: Type of building, year of construction, number of rooms, living space calculation, type of heating, balcony, size of the property, cellar, attic, garage or parking space
• Condition of the property: When was it renovated or refurbished?
• Energy certificate (if the energy certificate is not submitted, submitted too late or incomplete, a fine of up to 15,000 euros may be imposed)
• Floor plan, site plan
• Description of the surrounding area: urban/rural, economic situation of the environment, transport connections, shopping facilities, schools, kindergartens
• Additional costs, desired sales price - is this negotiable?
• When will the property be available?
• If available: Valuation of the property by an independent expert
• Photos of each room, exterior view
• Possible viewing dates
• Contact information

This is how your exposé should be structured:

The content should be arranged logically and clearly. Start with a detailed description of the property. This should be followed by followed by photos with descriptions. First exterior views, then interior views. This should be followed by a floor plan, a site plan and, if and, if possible, an aerial view.

At the end of the exposé, the key data should be summarized once again. should be summarized. Possible viewing appointments should also be should also be included. A possible buyer's commission, other costs and information information on liability should also appear there. Finally, you should the full address of the property and your contact details. should be included.

If all these tips are taken into account when preparing the exposé, your your beloved property will make a good first impression on its potential new owners. And maybe it will even be even love at first sight when looking at your exposé.

Do you have any questions about creating an exposé? Contact us without any obligation. We will be happy to advise you