What are the benefits of digital broker tools for buying real estate?

Real estate is increasingly being marketed digitally. Prospective buyers can use 360-degree viewings and other modern marketing options to get an idea of the property. These methods are used by digitally positioned and experienced quality estate agents. What digital solutions are currently available and how can buyers and owners benefit from them?

Developments in the digital age are not coming to a standstill. The use of digital tools in estate agencies also benefits owners and property seekers who are ready to sell. There are now new innovative marketing methods for real estate. Some of them are not yet used in every estate agency.

The latest digital solutions

One of the newer digital solutions in the real estate industry is the use of robots. These can not only automate business processes, e.g. through RPA (robotic process automation), but also enable viewing tours in real time. In addition, the robots do not require camera equipment or special processing software. Some technologies already work with artificial intelligence.

The Swiss start-up Realbotengineering has developed Sam, the real estate industry's service robot for viewings. This allows prospective buyers to move independently through properties without being on site. The owner and estate agent are available to answer questions from prospective buyers via video chat.

In addition to this specific example, there are many companies around the world that are further developing existing digital solutions and working on new, innovative marketing methods.

A current example of this is the VUALÁ marketing product. The developers' aim here is to automate marketing and thus simplify real estate marketing processes for property owners and estate agents.

Established digital marketing methods

Some digital solutions can already be found in almost every estate agency for the marketing of real estate. These include 360° viewings. These are now also possible with VR glasses.

Many estate agents also work with digital home staging, the virtual furnishing of properties. This method not only presents the property in the best possible light, but can also help prospective buyers make a purchase decision.

Do you want to sell your property or are you looking for a property? Then contact us! We will be happy to advise you.

You can find more information on this topic here:

https://www.zinsland.de/blog/fintech/virtual-reality-hausbesichtigungen/

SAM - Inspection robot (codingmind.io)

Vision of the future? The use of artificial intelligence in the real estate industry | KIWI

Notes

For reasons of better readability, the generic masculine is used in this text. Female and other gender identities are explicitly included where this is necessary for the statement.

Legal notice: This article does not constitute tax or legal advice in individual cases. Please consult a lawyer and/or tax advisor to clarify the facts of your specific individual case.

Photo: © Goodluz/Depositphotos.com