How to create the perfect exposé

A professional exposé can definitely increase the chances of getting a good price and save viewing appointments. Private sellers often miss out on money because they fail to reach potential buyers due to errors in the brochure. The following tips will help you create the perfect exposé.

If you have not commissioned a real estate agent to sell your home, but feel up to the task yourself - perhaps due to your own professional experience in business - you should start by designing a successful exposé. Visual aspects play a major role here, as the prospective buyer's first impression is formed by the eye. And this depends on a good layout and good photos of your property. Of course, the information about the property is also important. The more informative these are, the more questions potential buyers will have answered before the viewing and may also decide whether the potential buyer is interested in your property or not. Even if many owners have strong feelings about their home after living in it for decades, these are of no interest to potential buyers. Potential buyers are more interested in the location of the property, how many square meters are available for living and whether it has a garage.

Before you create your exposé, you should think about the target group for your property. What is important to this target group? How can you address them most successfully? You should base the layout of the brochure on this. The usual format is DIN A4. It should be clearly structured and easy to read. Limit yourself to the essentials. Key points are well suited for this.

You should make the advantages of your property over other properties clear: is there a special view, is the house in a very nice location, is it particularly old, does it have special structural features?

Your exposé should contain the following:

• Property description: type of building, year of construction, number of rooms, living space calculation, type of heating, balcony, size of the property, cellar, attic, garage or parking space
• Condition of the property: When was it renovated or refurbished?
• Energy certificate (if the energy certificate is not submitted, submitted too late or incomplete, a fine of up to 15,000 euros may be imposed)
• Floor plan, site plan
• Description of the surrounding area: urban/rural, economic situation of the area, transport connections, shopping facilities, schools, kindergartens
• Additional costs, desired sales price - is this negotiable?
• When will the property be available?
• If available: Valuation of the property by an independent expert
• Photos of each room, exterior view
• Possible viewing dates
• Contact information

This is how your exposé should be structured:

The content should be arranged logically and clearly. Start with a detailed description of the object. This should be followed by photos with descriptions. First exterior views, then interior views. This should be followed by a floor plan, a site plan and, if possible, an aerial view.

The key data should be summarized again at the end of the exposé. Possible viewing appointments should also be listed there. Any buyer's commission, other costs and information on liability should also appear there. Finally, the full address of the property and your contact details should be included.

If all these tips are taken into account when creating the exposé, your beloved property is sure to make a good first impression on its potential new owners. And maybe it will even be love at first sight when they see your exposé.

Do you have any questions about creating an exposé? Contact us without any obligation. We will be happy to advise you.

Photo: bykac