Where do I advertise my property?

If you are planning to sell your property, you need to advertise it. But where? Among other things, this depends on the Target group for the property for sale. Choosing the right channel is therefore essential. After all, the right decision can contribute to the success of the sale.

Many properties are advertised online. Advertising on social media is becoming increasingly popular. But old-fashioned newspaper advertisements are also a way to publish the offer. In addition to these channels, estate agents can also list properties on their agent pages and support owners as real estate experts in the sale. It is advisable to use more than one channel for advertising.

Advertising in online real estate portals

Private sellers can list their property on ImmobilienScout24, Wohnungsmarkt24, eBay Kleinanzeigen, immowelt and many other portals. These online portals offer a number of advantages. Firstly, you can reach a large number of potential buyers and secondly, the property can be advertised with just a few clicks and settings. The link for the online advertisement can also be shared on social media. If the sale is successful, the property listing can be deactivated.

The target group comprises a broad age group, as older people are now also browsing real estate portals online. Those who use several channels also increase their reach. When deciding whether the property advertised in the online real estate portal It is also important what type of sale is involved. If the sale is to be carried out discreetly and quickly for private reasons, the real estate portal and sharing the link on social media are not necessarily suitable. After all, sellers reveal a lot of information about themselves.

Use of social media

The choice of social media channel also depends on the target group. Facebook, for example, is used by a broad age group. Many young people are increasingly using Instagram. These channels do not publish a full exposé, but a short post with a link to the real estate portal.

Advertise in the regional newspaper

The ad is placed in the classifieds section. This may reach fewer people than Instagram and the like, but it is a good way to reach an older target group. For example, a newspaper ad is ideal for a barrier-free and age-appropriate property.

Advertise with a broker

When advertising, it is not only the "where" that matters, but also the quality of the advertisement. Even small details decide whether the prospective buyer will look further into the offer. The trick is to present the property in the best possible way. Owners can also get the support of a competent and regional real estate agent. They are familiar with optimal marketing and the regional real estate market. They can also offer the property discreetly in the event of a distress sale or publish the offer on their website.

Are you planning to sell your property or do you have any questions? Then contact us. We will be happy to support you.

Notes

For reasons of better readability, the generic masculine is used in this text. Female and other gender identities are explicitly included where this is necessary for the statement

Legal notice: This article does not constitute tax or legal advice in individual cases. Please consult a lawyer and/or tax advisor to clarify the facts of your specific individual case.

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